Website AdSense Earnings Calculator

What is Website AdSense?

Google AdSense (and similar display ad networks) lets website owners monetize their traffic by showing ads. Advertisers pay the network to display their ads on your pages; the network shares part of that revenue with you. Your earnings depend on how many page views you get and how much you earn per 1,000 page views (RPM).

How Website Ad Revenue Works

Each time a visitor loads a page that displays ads, those impressions can generate revenue. Ad networks use an auction to decide which ads to show and at what price. RPM (Revenue Per Mille) is the average amount you earn per 1,000 page views. Not every page view results in a paid impression: ad blockers, invalid traffic, and low fill rates reduce actual revenue. Your AdSense (or similar) dashboard reports your real RPM.

• Page views: Total number of times your pages are loaded (with or without ads).
• RPM (Revenue Per Mille): Your revenue per 1,000 page views, in your currency (e.g. USD).
• Fill rate: Percentage of ad requests that are actually filled with paying ads.

Page Views vs. Monetized Impressions

RPM is usually reported per 1,000 page views (all visits), not per 1,000 ad impressions. So if your page has multiple ad units, one page view can generate several impressions; the RPM already reflects that. If your network reports revenue per 1,000 impressions (eCPM), convert using your pages per session and ad units per page. For this calculator, use the RPM your dashboard shows (revenue per 1,000 page views) for consistency.

Why Estimate Your Earnings?

• Plan content and traffic goals based on potential revenue.
• Compare different niches or ad placements (RPM by category).
• Set realistic expectations before scaling traffic or buying ads.
• Understand how visitor geography and season affect RPM.

RPM varies by niche, traffic quality, geography, and ad placement. Use the table below as a rough reference; your actual RPM may be higher or lower.

Traffic from North America and Western Europe usually generates higher RPMs. Ad placement (above the fold, in-content) and number of ad units also affect revenue.

Getting Approved for AdSense

Google AdSense has strict policies: your site must have original, valuable content, sufficient content (not just a few pages), a clear structure and privacy policy, and no policy violations (adult content, violence, copyright infringement, etc.). Google reviews both the site and the applicant; approval can take from a few days to several weeks. Rejections are common for new or thin sites; focus on quality content and a good user experience before reapplying. Other networks (Media.net, Ezoic, etc.) have their own eligibility criteria.

Ad Formats and Placement

Display ads come in many formats: responsive display, in-article, in-feed, and matched content. Placement strongly affects both RPM and user experience. Above-the-fold ads often get more views and can earn more, but too many or too intrusive ads hurt retention and can trigger policy issues. In-content ads (e.g. between paragraphs) usually perform well. Sidebar and footer ads typically earn less per view. Test different layouts and use the ad network's reports to see which units and positions yield the best RPM without hurting engagement.

• Responsive display: Auto-sized blocks; good for mobile and desktop.
• In-article / in-feed: Blend with content; often higher engagement.
• Above the fold: Visible without scrolling; balance with UX.

Invalid traffic (IVT) includes bot traffic, self-clicks, incentivized clicks, or any activity that does not reflect genuine user interest. Ad networks detect and filter IVT; if they suspect invalid activity, they may withhold payment or disable your account. To protect your site: avoid click incentives, do not click your own ads, use legitimate traffic sources, and monitor your dashboard for unusual spikes. High bounce rate or very short session duration can also signal low-quality traffic and may lead to lower RPM or policy review.

• Improve content quality and depth: Longer, valuable content keeps users on the page and supports more ad impressions; high-value niches (finance, health, legal) tend to have higher RPMs.
• Optimize for geography: Traffic from USA, Canada, UK, Australia, and Western Europe usually earns more; SEO and marketing in these regions can lift RPM.
• Test ad placement and density: Use A/B tests or the network's optimization tools; find the balance between revenue and bounce rate.
• Mobile experience: Many sites get most traffic on mobile; ensure fast loading and readable ad units on small screens.
• Diversify monetization: Combine display ads with affiliate links, sponsored posts, or digital products to reduce dependence on RPM alone.

If you cannot get approved for AdSense or want to compare options, other display ad networks include Media.net (contextual ads, good for content sites), Ezoic (optimization and testing tools), Mediavine and Raptive (often require higher traffic), and Carbon (for tech audiences). Some publishers use header-bidding or multiple networks to increase competition and fill rate. This calculator works with any network as long as you use your actual RPM (revenue per 1,000 page views) from your dashboard.

The formula for estimating website ad revenue is: