TikTok Earnings Calculator

What is TikTok Monetization?

TikTok offers monetization through the Creator Fund (in some regions) and the Creativity Program Beta (long-form video, 1+ minute). Both pay creators based on qualified views and engagement. Payouts are typically very low per 1,000 views compared to YouTube—often a few cents per 1,000 views—and depend on region, watch time, and program rules. This calculator uses a CPM (revenue per 1,000 views) that you can adjust from your own dashboard or from typical reported ranges.

How TikTok Program Payouts Work

Earnings are calculated from qualified views: views that meet TikTok's criteria (watch time, originality, etc.). Not every view counts. The platform allocates a creator pool; your share depends on your content's performance relative to other creators. Payouts are usually monthly once you reach the minimum threshold. Rates can change; TikTok does not publish fixed CPMs, so creators rely on their Creator Center analytics.

Qualified Views: What Counts

Only certain views generate revenue. Typically, the video must be original (or properly licensed), at least a few seconds long, and meet community guidelines. Duplicate or reused content, views from the same user repeatedly, or bot traffic are excluded. TikTok may also weight views by watch time or completion rate. Creator Center shows your estimated qualified views and earnings so you can see the gap between total and monetized views.

Creator Fund vs. Creativity Program

Benefits of Estimating Your TikTok Earnings

• Plan content strategy (short vs. long-form) based on potential program revenue.
• Set realistic expectations; program pay is often a small share of total creator income.
• Compare with other platforms (YouTube, Instagram) when deciding where to focus.

Limitations and Considerations

• TikTok does not publish fixed CPMs; rates vary by region, time, and content.
• Program availability and rules change; always verify in Creator Center.
• Many creators earn more from live gifts, brand deals, and TikTok Shop than from the creator fund.

Eligibility for the Creator Fund or Creativity Program varies by country. Typical requirements include minimum age (often 18), a minimum number of followers (e.g. 10,000), a minimum number of video views in the last 30 days, and compliance with Community Guidelines. The Creativity Program may have additional rules (e.g. video length). Check TikTok Creator Center for your region.

How to Apply

Open the TikTok app, go to Profile → Creator Center (or Settings → Creator tools). If you meet the requirements for your country, you will see an option to apply for the Creator Fund or Creativity Program Beta. Approval can take a few days. Once accepted, earnings will appear in Creator Center; payouts are typically sent monthly once you reach the minimum withdrawal amount (varies by region).

TikTok program CPM is influenced by viewer region, watch time, content type, and the size of the creator pool. Use the table below as a rough reference; actual rates are not published by TikTok.

Beyond the Creator Fund or Creativity Program, creators can earn through live gifts (viewers send virtual gifts during live streams; TikTok takes a share), brand partnerships and sponsored posts, TikTok Shop (affiliate or own products), and tips. For many accounts, these sources exceed program pay. This calculator focuses on program revenue only; add other streams for total income.

• Live gifts: Revenue share when viewers send gifts during live streams; TikTok keeps part of the revenue.
• Brand deals: Sponsored content; rates depend on reach, engagement, and niche; often the largest source for mid-tier creators.
• TikTok Shop: Commission on sales or your own products; requires seller/creator eligibility in supported countries.

Where your viewers are has a strong impact on program earnings. Advertisers and the creator pool are not evenly distributed: views from the USA, UK, Canada, Australia, and parts of Europe often generate higher revenue per 1,000 views than views from regions with lower ad spend or different program rules. Use Creator Center's geography report to see your audience mix and adjust your CPM assumption in this calculator accordingly.

• Improve watch time: Videos that keep viewers watching longer tend to perform better in the program; hook them in the first seconds and deliver on the title.
• Try Creativity Program (long-form): If eligible, test 1+ minute videos; some creators see better rates than short-form Creator Fund.
• Original content: Duplicate or reused content can be disqualified; focus on content that meets TikTok's originality guidelines.
• Post consistently: Regular uploads help maintain and grow qualified views; algorithm and audience favor active creators.
• Check Creator Center: Use analytics to see which videos and regions drive the most revenue; double down on what works.
• Diversify income: Do not rely on the program alone; combine with live gifts, brand deals, or TikTok Shop for more stable earnings.

The formula for estimating TikTok creator program revenue is: