Conversion Rate Calculator
Calculate your website's conversion rate and analyze visitor behavior.
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Conversion Rate Formula
Conversion rate is a metric that measures the percentage of visitors who complete a desired action on your website.
Conversion Percentage = (Conversions / Total Visitors) × 100
How to Calculate Conversion Rate
To calculate conversion rate, follow these steps:
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1Determine the total number of website visitors
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2Count the number of successful conversions
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3Divide conversions by total visitors
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4Multiply by 100 to get the percentage
For example, if you have 1,000 visitors and 50 conversions:
Conversion Percentage = (50 / 1,000) × 100 = 5%
Conversion Rate - Practical Examples
Example 1 E-commerce Website
An e-commerce site has 10,000 visitors and 500 purchases.
Conversion Rate = (500 / 10,000) × 100 = 5%
Conversion Percentage = (500 / 10,000) × 100 = 5%
Example 2 Lead Generation Site
A lead generation site has 5,000 visitors and 250 form submissions.
Conversion Rate = (250 / 5,000) × 100 = 5%
Conversion Percentage = (250 / 5,000) × 100 = 5%
Example 3 Newsletter Signup
A blog has 20,000 visitors and 1,000 newsletter signups.
Conversion Rate = (1,000 / 20,000) × 100 = 5%
Conversion Percentage = (1,000 / 20,000) × 100 = 5%